After months of bad news including slippage
for Grand Theft Auto IV
,Take-Two Interactive via what was its 'less glamorous' subsidiary, 2k Games, has good news for shareholders.
Forbes reports that, "the company still matched earnings expectations when it reported its third-quarterly results in early September. What's more, the fourth quarter is forecast to be better than previously believed due to the unexpected sales strength of its "BioShock
The phrase "unexpected sales strength" rather grates with SPOnG. It makes it more and more apparent that financial analysts commenting on the video games industry never bother to find out what gamers (the consumers, damn it!) are looking forward to. The lead-up to BioShock
's launch earlier this year had been engorged with cries of "Can't wait for this game", "Definitely getting it" and "Looks brilliant" types of Forum and email comments that companies can simply not buy. Reaction to show demos and trailers was huge. Reviews were effusive... yet still "sales strength" (by which we take it they mean... erm.. sales) were still unexpected?
In SPOnG's opinion, if your analyst was saying this, it's time to get a new one - possibly a games player.