Nintendo is now the second most valuable company in Japan, having surpassed Canon Incorporated thanks to investors highly rating the Wii and DS's sales chances in the run up to Christmas - at least according to the Reuters news agency.
Nintendo is currently second only to Toyota with a value of 8.39 trillion yen (£36.4 billion), although the car manufacturing giant is still worth three times Nintendo's value at 24 trillion yen (£104 billion).
Mitsubishi is potentially worth more than Nintendo, but trading of its shares has been suspended this week due to an upcoming 1,000 to one share split.
KBC Securities analyst, Hiroshi Kamide, said, "I think it's reasonable to think that this Christmas Nintendo strategy of catering to both core and casual gaming markets will succeed again." SPOnG knows certain "core" gamers who might argue that releasing
Metroid Prime and
Mario Galaxy does not quite add up to catering for them, but we don't want to be contrary.
Nintendo shares have more than quadrupled over the last four years, initially thanks to the DS's success and subsequently with the help of the Wii.
Source: Reuters