SCE London Studio Execs Give Edinburgh Keynote

The Home man, the SingStar lady and the big bossman

Posted by Staff
The Vice President of Sony Europe, Jamie MacDonald (pictured here) along with the Executive Producer of SingStar, Paulina Bozek (pictured below) and Director of PlayStation Home, Peter Edward are to give the opening second day Keynote at the Edinburgh Interactive Festival next week.

The SCE trio will discuss what lies in store for social networking, and what the next phase of interactive entertainment means to developers, publishers and consumers, clearly focusing on SingStar, Home and online gaming.

Macdonald joined SCE London Studio in 2001 as its first Director and has been responsible for introducing and establishing such major new global franchises as EyeToy, SingStar and The Getaway.

Macdonald commented: ?We are delighted to be part of the Edinburgh Interactive Festival for 2007. The festival has become an important annual event, bringing together creative and commercial aspects of the interactive entertainment industry, and providing a forum to showcase and discuss new trends in our ever evolving industry.?

Peter Edward is responsible for the development of the Home end-user experience, for the global presence of both game and non-game brands inside the Home world, and for the coordination of the global activity within the platform, while Paulina Bozek joined SCEE as the producer of SingStar in 2003.

SPOnG will be speaking to all three execs after the first day of the festival next Monday, so let us know if there are any burning questions you want us to put to them - you can tell us in the Forum below or by emailing us with our feedback@spong.com address.



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