Nintendo of America has confirmed that it will take receipt of 1,000,000 units of the Game Boy Advance console from Nintendo’s manufacturing plants in Japan.
Well bully for them! Every gaming territory has now been allocated a launch date and price except, yes you guessed it, Europe. At this stage of the game, our suspicions are aroused.
As the roll-out programme gets well under way throughout the rest of the world, there has been absolutely no word on when we will be able to get our hands on a machine. Over in Japan, the TV advertising campaign has kicked off with three ads showing Mario Advance, F Zero Advance and Kuru Kuru Kuririn, being played by groups of happy Japanese kids armed with Link Cables and Game Boy Advances.
As the American release date is consolidated by hardware shipments, all Nintendo in the UK can tell us is that the machine is likely to launch in June. Why don’t they know for sure? What is going on?
One theory we came up with (most probably the right one too) is that Nintendo is waiting to release Pokemon Gold and Silver in Europe. The launch of these titles should carry along a fair few sales of the Game Boy Color. It did everywhere else.
Pokemon Gold and Silver are released in Europe on April 6th. The smart money would go on Nintendo making an announcement about two or three weeks after this date. With this in mind, we put the expected release date down at the end of July or beginning of August.