SPOnG informed you last week of Microsoft’s plans to offer prize incentives
to encourage Xbox gamers to increase their Xbox Live Gamerscore.
The first commercial partner to get on board with the scheme is, somewhat bizarrely, Old Spice, the foul-smelling American deodorant brand from the 1970s which is still, clearly, popular in America!Microsoft
has just announced details on ‘the Old Spice Experience Challenge’, which encourages players to increase their Xbox Live gamerscore
by 1,500 points over the period February 12 and April 12, 2007.
The program is US-only for the time being, hence the choice of a classic American mass market brand to partner with, but SPOnG is sure that we will see similar prize-driven Gamerscore-boosting incentives rolled out in the UK and Europe very soon. We’ve contacted Microsoft in the UK today to find out more about where they are at with those plans.
Prizes up for grabs in the Old Spice Challenge include free Microsoft Points, free digital downloads including Konami’s Contra
, t-shirts and other merchandise, copies of Fusion Frenzy 2
and so on.
Microsoft claims it’s offering over $500,000 in rewards for the Old Spice Challenge, though of course it’s less forthcoming on predicted profits from all those extra people buying and caning Xbox Live games through February and March!
American-based gamers can get more details and get involved at Xbox.com/rewards
Here’s that Microsoft press release in full:
Since launching in November 2005, Achievements and gamerscore have taken the gaming world by surprise. The “Achievement Unlocked” alert makes not firing once in the first 60-seconds of “Geometry Wars Retro Evolved” appear perfectly normal. Looking for hours on end for the 50th survivor in “Dead Rising” – just another day’s work. In fact, since the Xbox 360 launched, more than 200 Million Achievements have been unlocked.
Achievements and gamerscore allow gamers to compare success, attempt unique in-game challenges and find value in playing games over and over. The reward for Achievements is an exciting and challenging way to play games, and only Xbox 360 offers it.
Since Xbox 360 gamers love to be rewarded, we are happy to announce the Old Spice Experience Challenge.
Xbox 360 is teaming up with Old Spice to bring the first Rewards Challenge to Xbox Live. Gamers will be charged with increasing their gamerscore by 1,500 between February 12 and April 12, 2007. That’s 60 days to bring your overall gamerscore up by 1,500 for the chance to earn a bounty of rewards. In order to participate, you need to have a valid Windows Live™ ID with your Xbox LIVE® gamercard linked, be a legal resident of the 50 United States and District of Columbia (expect future challenges to be global in scope) and at least thirteen years-old.
Reward Package Qualifications
Level 1 (Gamers who have an annual gamerscore between 0-4,999 at time of entry): Game Picture, Dashboard theme, Contra for Xbox LIVE Arcade
Level 2 (5,000-9,999 annual gamerscore): Level 1 Package, 100 Microsoft Points and a contest T-shirt
Level 3 (10,000+ annual gamerscore): Level 1 Package, 200 Microsoft Points, contest T-shirt and Fusion Frenzy 2
In addition, Old Spice will give Level 1 and 2 the gift of experience by upgrading their Rewards Level for 2007.
Think you can do it? With more than $500,000 in total rewards, such as Microsoft Points and Xbox 360 games, it is time to tackle those unbeaten games and start unlocking Achievements, because this Spring the rewards go beyond just having an impressive gamerscore.
Be sure to log on to www.xbox.com/rewards
on February 12 to sign up for participation. Reward quantities are limited so gamers who reach the set goal will be awarded on a first come, first served basis only.