Sony is claiming that of 100,000 US-based PS3 owners it surveyed, 90% have watched a Blu-ray movie on their console; 80% of those surveyed say they will buy Blu-Ray movies in the future, while 72% said they will rent one soon.
Bear in mind that the first 400,000 PS3s sold in the US were shipped with a copy of the movie
Talladega Nights.
It has produced these figures in the same week that market researchers, Nielsen VideoScan, announced that Blu-ray is already surpassing HD-DVD in the next-gen DVD-media war. Blu-ray movies are apparently outselling HD-DVD sales by more than two to one.
Using the Nielsen VideoScan figures Sony claims that in the first week of 2007, for every 100 Blu-ray films shifted only 47.15 HD-DVDs were sold. In the second week HD-DVD sales slipped even further behind with 38.36 movies sold for every 100 Blu-ray films.
PS3 is a crucial part of Sony's strategy for Blu-ray, and the main reason it's making such a loss on each console sold. If these statistics are true, however, that loss is paying off.
As things stood at the beginning of January Microsoft had
sold just shy of 100,000 HD-DVD peripherals for the 360. That compared to 687,300 PS3s sold. As SPOnG pointed out then, however, that was nearly 100,000 gamers who specifically wanted to watch HD-DVD. That's compared to 687,300 gamers who wanted a games machine, but weren't necessarily concerned about DVD functionality.
Will Blu-ray win out? Let SPOnG know on the Forum.