One week in from the launch of
World of Warcraft: The Burning Crusade and SPOnG ponders the question of the day, which is this: “How come HMV’s biggest-attended store launch
ever didn’t manage to generate more mainstream press interest?”
A possible answer comes from Arena magazine’s Steve Beale, one of the more surprising media attendees at last weeks midnight launch and a long-standing editor and contributor to some of the UK’s more edgy lifestyle/consumer magazines (Beale was perhaps last best known as editor of the oh-so-cooler-than-thou
Sleazenation before it went tits…).
Beale’s account of the event and it’s aftermath is detailed in his latest Arena column:
The other night, 3,000 denizens of another dimension invaded HMV on London’s Oxford Street for the midnight launch of World Of Warcraft: The Burning Crusade (or WoW: TBC for short)….WoW, for those who have lives, is the online role-playing-game sensation with eight-million subscribers and not only its own dedicated South Park episode, but also a very ‘specialist’ porn site, whorecraft.net. …Five times as many people turned up as did for the Nintendo Wii just before Christmas and, according to one security guard, “even more than for Take That”.
But it hasn’t made the news much because the media is controlled by middle-aged women who find anything other than interviews with Jimmy Choo’s Tamara Mellon to be both confusing and distasteful…
Hilariously, Beale then goes on to ponder the worst possible nightmare for an edgy fashion-obsessed lifestyle journo –
maybe the geeks are having more fun than we are! He continues:
Apparently there is a whole scene out there of industrious youngsters who make their own costumes inspired by their fave fantasy characters – and then have sex in them, of course… I’ve always strongly subscribed to the whole high-pressure job, status symbols and designer drugs thing – but am I the only person who suspects these guys are having a lot more fun than we all are?
What do you reckon? Is it time for the cool kids to start playing
WoW? Is the word ‘geek’ finally something that equates with being ‘cool’ ?