Forget the rest, the PS3 will rule the console market... by 2010. This comes to us officially via a report from Dublin-based marketeers, Research & Markets (“…the leading source for international market research and market data”, so it must be right).
The €2,028.00 report, headlined
The Transforming Global Video Games Market: The Emergence of Next Generation Gaming states that:
The Sony PlayStation 3 is expected to win the console war in the long term with an install base of around 75 million globally by 2010. The console is not expected to dominate as much as its predecessor, the PS2, due to late launch issues in the PAL region and the early lead of Microsofts Xbox 360.
Yes, that’s 75-million PS3 owners in three years time (bear in mind that PlayStation2 took four years to hit 75-million). So, this would mean selling 25,000,000 units a year from today (OK, yesterday). So, let’s say that’s two-million per month (with a few more each Christmas obviously). However, before its issues with components, Sony was claiming only to be able to produce one-million PS3s per month, so this could prove a stretch.
This is not to say that over three years, with price changes and retooling PS2 fabs - and with a stonking range of games, it can’t be done. A report such as this, so early in the lifespan of PS3, and which confidently predicts who is going the ‘win’ the war (when we’re hardly even through the first post-launch battle) will prove encouraging for Sony in a time when morale at the company is in need of a boost. It could even cheer the fanboys as they wait it out for March.
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