Business Week on Wii: ‘One Ferocious Underdog’
America's leading business weekly pegs Wii as 'outstanding'
One of America’s leading weekly coporate rags Business Week has a columnist by the name of Cliff Edwards, and Cliff’s written a laudatory review of Wii in his column this week.
Edwards describes the following scene from his home on the night he obtained Nintendo’s new gen hope:
He goes on to outline that, “despite graphics that are far inferior to those of competitors and a design that looks more like an external hard drive than a next-gen game system, the Wii is just plain fun to play.”
Now, while SPOnG disagrees with his opinion of the Wii’s aesthetic (surely small and white is good, if Apple has taught Nintendo anything, no?) it’s more than reassuring to see this type of mainstream coverage for the system in the U.S.
Edwards steps up the praise, describing the Wii as, “outstanding…it boils down to Nintendo's decision to focus on how games are played, rather than the glitz and glitter of the games themselves. The company's innovative motion-sensitive Wii Remote controller truly creates the closest thing you'll get on a home system to virtual reality. Always thought you could be the next Andy Roddick? Playing even the simplest game of tennis with the Wii controller and rudimentary Wii Sports game package might show you how wrong you were…. The Wii Remote is the true hero of the system, and makes all the console's other features, or lack thereof, seem almost inconsequential”
He adds, “Nintendo set about making the gaming experience itself something even a grandmother might look forward to, and it does a great job right out of the box.”
With Black Friday tomorrow – traditionally America’s busiest pre-Christmas shopping day – the rumours are that stores across the States and Canada are holding back on ‘secret’ supplies of Wii’s to roll out, and pull in even more casual punters keen to part with their present-buying dollars.
In Great Britain (and, of course, the Republic of Ireland) we still await the December 8th launch with bated breath. We can only hope and pray that Nintendo UK ensures that U.K. stores are as well stocked as the ‘Mercan ones have been in the first weeks of launch.
Edwards describes the following scene from his home on the night he obtained Nintendo’s new gen hope:
“On a rainy Monday, three friends stopped over for drinks before we were supposed to head out for dinner. Nearly five hours later, at 12:30 in the morning, they were finally shoved out the door, exhausted from the workout they gave the Wii and wondering where they could go to grab one of their own. The whole time they were there, the PS3 and Xbox 360 sat forlorn and ignored.”
He goes on to outline that, “despite graphics that are far inferior to those of competitors and a design that looks more like an external hard drive than a next-gen game system, the Wii is just plain fun to play.”
Now, while SPOnG disagrees with his opinion of the Wii’s aesthetic (surely small and white is good, if Apple has taught Nintendo anything, no?) it’s more than reassuring to see this type of mainstream coverage for the system in the U.S.
Edwards steps up the praise, describing the Wii as, “outstanding…it boils down to Nintendo's decision to focus on how games are played, rather than the glitz and glitter of the games themselves. The company's innovative motion-sensitive Wii Remote controller truly creates the closest thing you'll get on a home system to virtual reality. Always thought you could be the next Andy Roddick? Playing even the simplest game of tennis with the Wii controller and rudimentary Wii Sports game package might show you how wrong you were…. The Wii Remote is the true hero of the system, and makes all the console's other features, or lack thereof, seem almost inconsequential”
He adds, “Nintendo set about making the gaming experience itself something even a grandmother might look forward to, and it does a great job right out of the box.”
With Black Friday tomorrow – traditionally America’s busiest pre-Christmas shopping day – the rumours are that stores across the States and Canada are holding back on ‘secret’ supplies of Wii’s to roll out, and pull in even more casual punters keen to part with their present-buying dollars.
In Great Britain (and, of course, the Republic of Ireland) we still await the December 8th launch with bated breath. We can only hope and pray that Nintendo UK ensures that U.K. stores are as well stocked as the ‘Mercan ones have been in the first weeks of launch.
Companies:
Nintendo
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Comments
majin dboy 23 Nov 2006 11:27
1/1
brilliant advert that.
u can create the most innovative,fresh adverstisng,which is great but nintendo seem to have a buzz arouind their new console,that is priceless.and its an honest buzz,not a panicky one generated by low supply.
88G for all of japan,fs sony.
u can create the most innovative,fresh adverstisng,which is great but nintendo seem to have a buzz arouind their new console,that is priceless.and its an honest buzz,not a panicky one generated by low supply.
88G for all of japan,fs sony.