New PS3 Ad Stars ‘Scary Weeping Baby’
Whether tears are for European gamers or Sony shareholders is unclear…
Let's hope it's tears of joy for Sony before too long
Sony has viralled its way into smash-hit Google-site, YouTube with the latest ad for the PlayStation 3. At least we Europeans can get to see the advert before March.
On the same day as declaring a massive 94% loss in net profit for July: 1.7 billion yen (£7.5 million), from 28.5 billion yen in the same period last year, Sony’s unleashed a crying, demon baby as the advertising face of the PS3.
The losses are being put down to a hellish laptop battery recall combined with the research and development spend made by the company on its next-gen PlayStation 3 console.
Nintendo, on the other hand, is bullish with a tripling of its profits for the same period.
The scary weeping baby could also be coming out in sympathy for jobs 6% of its workforce (10,100 people) who have been ‘eliminated’ from the employee roster. This figure was declared alongside the sell-off of US$1.1 billion worth of assets on October 26th as a calming pill to stock markets and shareholders.
UPDATE
You can now download the vid in multiple delicious formats directly from SPOnG, right here;
MPEG4 XviD (652KB)
Quicktime (994KB)
Windows Media (530KB)
Mobile 3GP (456KB)
PSP (1.3MB)
On the same day as declaring a massive 94% loss in net profit for July: 1.7 billion yen (£7.5 million), from 28.5 billion yen in the same period last year, Sony’s unleashed a crying, demon baby as the advertising face of the PS3.
The losses are being put down to a hellish laptop battery recall combined with the research and development spend made by the company on its next-gen PlayStation 3 console.
Nintendo, on the other hand, is bullish with a tripling of its profits for the same period.
The scary weeping baby could also be coming out in sympathy for jobs 6% of its workforce (10,100 people) who have been ‘eliminated’ from the employee roster. This figure was declared alongside the sell-off of US$1.1 billion worth of assets on October 26th as a calming pill to stock markets and shareholders.
UPDATE
You can now download the vid in multiple delicious formats directly from SPOnG, right here;
MPEG4 XviD (652KB)
Quicktime (994KB)
Windows Media (530KB)
Mobile 3GP (456KB)
PSP (1.3MB)
Companies:
Sony
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Comments
PreciousRoi 27 Oct 2006 18:00
1/13
dumbest. console. advert. ever.
soanso 27 Oct 2006 18:05
2/13
Jesuuuuus!
That's horrible. Urgh!
But just like the Wii @ times square advert yesterday, it says nothing about what a PS3 is.
Apart from that it makes freaky babies cry.
That's horrible. Urgh!
But just like the Wii @ times square advert yesterday, it says nothing about what a PS3 is.
Apart from that it makes freaky babies cry.
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headcasephil 28 Oct 2006 00:20
3/13
is this a bit like this ps2 add
http://video.google.com/videoplay?docid=-7344285549051658001&q=Sony+Playstation+2+commercial
coz i think so
http://video.google.com/videoplay?docid=-7344285549051658001&q=Sony+Playstation+2+commercial
coz i think so
tg0006 29 Oct 2006 20:33
4/13
Wow, i watched the video on google and i was like wtf? but i just saw it during a football game (american) on my 52 inch hdtv, and it freaked me the f**k out. and It had all these ambient sounds, and the sound of the baby laughing, and if you look in its eyes, its playing resistance the fall of man in its eyes, and it was actually really cool. but i couldnt even make out the 11/17 release date thing. i mean i know it, but noone else who didnt already know it will. all in all, it freaked me out, but i liked it.
RiseFromYourGrave 30 Oct 2006 00:21
5/13
ive got to get a ps3 now!
SPInGSPOnG 30 Oct 2006 07:13
6/13
philneedshelp wrote:
is this a bit like this ps2 add
Well, it's similar in that it's completely different.
This one is really light, that one is really dark.
This one has a scary plastic baby, that one had a real human mail.
This one refers to scary baby things, and that one refers to classic surrealism and the films of Jean Cocteau.
But the ARE both weird.
tyrion 30 Oct 2006 08:40
7/13
PreciousRoi wrote:
dumbest. console. advert. ever.
Oh come on, it's quite obvious that the advert is showing us the existential angst of the traditional toy being replaced by modern technology. Then the doll is captivated by the enjoyment that the new console can provide and the tears dry up.
Or something.
PresidentEvil 30 Oct 2006 10:03
8/13
tyrion wrote:
Or something.
I thought about that for a while. Or I ordered Karl Rove and Richard (but whe call him Dick) Cheney to think about it for me.
And we've decided to go with the "Or something" option, or something.
Zazigglebub 30 Oct 2006 12:24
9/13
Force-feeding a real baby with a PS3, now that would have been a scarey ad. This one is only scarey if your a plastic parent. Rubbish.
PreciousRoi 30 Oct 2006 20:53
10/13
Or a desperately obvious attempt to be edgy, and irritating at the same time.
RiseFromYourGrave 30 Oct 2006 21:54
11/13
if you like Zazigglebub, you can watch sony start to officially forcefeed blu-ray to babys contained in a warm shiny black breezeblock pill in japan and the u.s. on novermber 11th and november 17th respectively.
Zazigglebub 31 Oct 2006 13:43
12/13
RiseFromYourGrave wrote:
if you like Zazigglebub, you can watch sony start to officially forcefeed blu-ray to babys contained in a warm shiny black breezeblock pill in japan and the u.s. on novermber 11th and november 17th respectively.
How will they get the babys inside the breezeblock? Whats with the blu-ray anyhow? Is it like Blutac in that it sticks around for ages and then leaves a stain after you remove it from wall?
RiseFromYourGrave 31 Oct 2006 17:14
13/13
Zazigglebub wrote:
Is it like Blutac in that it sticks around for ages and then leaves a stain after you remove it from wall?
yes very much so, its about as needed and its even harder to get rid of.