Hirokazu Hamamura, president of Famitsu-publisher, Enterbrain, has gone on record to say he believes the PS3 will outsell both the Xbox 360 and Wii in the forthcoming next-generation console war.
He also noted that Wii will initially win-out in terms of short-term unit sales (up until next spring at least) due to the PS3’s limited availability and painfully high launch price.
Speaking at a recent press conference in Tokyo, the Enterbrain president said, "The PS3 will have a tough time globally at the initial stage. Its launch titles in Japan and exclusive software titles overseas are quite limited. But its overwhelmingly realistic graphics will give it a long life span. It will stay competitive even when a game console battle breaks out among a newer generation of machines in 2010. Sales should grow every time Sony cuts prices."
In terms of numbers, Hamamura predicts that Sony will shift 750,000 PS3’s in Japan and 900,000 in North America by the end of 2006. In the same time frame he predicts Nintendo’s Wii to sell 980,000 units in Japan, 1.1 million units in North America and a million units in Europe.
By the end of March 2007, he predicts PS3’s worldwide sales to have hit 4.13 million. Sony’s own predictions are for 6 million worldwide by this time. His predictions for Wii sales at the same time is 5.47 million units, just a little bit short of Nintendo's 6 million forecast.
In terms of longer range predictions, Enterbrain predicts 42,920,000 PS3 sales worldwide by the end of 2010, compared to 30,390,000 Wii sales.