Nintendo is planning the biggest online, TV and sampling campaigns it has ever undertaken in the UK according to Robert Lowe, Nintendo's product manager for home consoles, in a recent interview with respected online marketing trade rag New Media Age.
"We're just in the final stages of putting our media plan together for Wii, but in terms of online, our spend is way more than anything we've done before," Lowe told NMA.
He continued: "There will be three main channels through which we'll communicate Wii - online, TV and sampling - and of the top line ad budget of £10m-£11m, leading up to the December launch, a large proportion is going online."
The tagline for the campaign is 'Wii Move You' (with 'Wii Will Rock You' almost certainly having been dropped as too cheesy, despite what certain SPOnG staffers continue to argue). 'Wii Move You' spots are planned in on major portals including Lycos, Yahoo! and MSN. TV spots have yet to be finalised, so we will bring you news on that as we get it.
"Particularly over the launch week we'll completely take them over - you'll go online and see Wii everywhere," Lowe confidently asserted.
"We're just in the final stages of putting our media plan together for Wii, but in terms of online, our spend is way more than anything we've done before," Lowe told NMA.
He continued: "There will be three main channels through which we'll communicate Wii - online, TV and sampling - and of the top line ad budget of £10m-£11m, leading up to the December launch, a large proportion is going online."
The tagline for the campaign is 'Wii Move You' (with 'Wii Will Rock You' almost certainly having been dropped as too cheesy, despite what certain SPOnG staffers continue to argue). 'Wii Move You' spots are planned in on major portals including Lycos, Yahoo! and MSN. TV spots have yet to be finalised, so we will bring you news on that as we get it.
"Particularly over the launch week we'll completely take them over - you'll go online and see Wii everywhere," Lowe confidently asserted.
Companies:
Nintendo
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Comments
ozfunghi 25 Sep 2006 14:45
1/11
Well, who are we to argue with what Rob Lowe has to say! Say Rob, about last night...
Ditto 25 Sep 2006 18:18
2/11
a large proportion is going online
I think that this is a bad thing. The largest proportion should be going on allowing people to actually play with the Wii before they purchase one.
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vault 13 26 Sep 2006 01:31
3/11
ozfunghi wrote:
Well, who are we to argue with what Rob Lowe has to say! Say Rob, about last night...
I don't buy it! Now maybe if Molly Ringwald pitched it I'd be more interested. Come on, Brat Pack?!?!?!?! Anyone?!
SCiARA 29 Sep 2006 13:27
4/11
I dont think i have ever bought a product because it was advertised online, in fact, i hate adverts online. Due to this alone, i am not going to buy the gimmicky wii
vault 13 29 Sep 2006 14:37
5/11
SCiARA wrote:
I dont think i have ever bought a product because it was advertised online, in fact, i hate adverts online. Due to this alone, i am not going to buy the gimmicky wii
So then you have nothing in your possession? Is not everthing you own advertised online? Aren't you advertising your thoughts in this forum? You are a paradox and will implode from the weight and level on contradicticity of this post. Chew on that.
SCiARA 29 Sep 2006 14:44
6/11
vault 13 wrote:
SCiARA wrote:
I dont think i have ever bought a product because it was advertised online, in fact, i hate adverts online. Due to this alone, i am not going to buy the gimmicky wii
So then you have nothing in your possession? Is not everthing you own advertised online? Aren't you advertising your thoughts in this forum? You are a paradox and will implode from the weight and level on contradicticity of this post. Chew on that.
If you can actually be arsed to read the 1st sentence before spewing
"I don’t think I have ever bought a product because it was advertised online" in other words, an online advert has never prompted me to go out and buy the product...
SPInGSPOnG 29 Sep 2006 17:57
7/11
SCiARA wrote:
i hate adverts online. Due to this alone, i am not going to buy the gimmicky wii
If companies didn't advertise on-line - sites like SPOnG would not be able to pay their staff, and you'd have to pay for content, or only get it only from "official" sources - and we all know how "Fair and balanced" they are.
vault 13 30 Sep 2006 03:27
8/11
SCiARA wrote:
i hate adverts online. Due to this alone, i am not going to buy the gimmicky wii
By saying that, it is safe to assume you'd think the same of other products presented in the same way. You do not acknowledge the SPonG news, the E3 buzz, the conferences, the NON-online marketing. Does not the concept of moving video games foward get you excited? Do you not like Mario or Samus? Do you have no soul man!?
And let me ask you this: Do you plan on buying a PS3 because that's more gimmicky than a Wii. With its motion tilting control and all.
Just saying that your position and wording on the subject has more flaws than a copy of Superman 64.
RiseFromYourGrave 30 Sep 2006 06:43
9/11
im with SCiARA
i was going to buy a Wii, but then Nintendo suggested it
SCiARA 30 Sep 2006 08:30
10/11
RiseFromYourGrave wrote:
im with SCiARA
i was going to buy a Wii, but then Nintendo suggested it
Finally...:)
RiseFromYourGrave 1 Oct 2006 02:33
11/11
</sarcasm>