Sony to drop PlayStation 2 price?
Could the world's most wanted console be heading for a price fall?
There are strong rumours emanating from Japan that Sony Computer Entertainment is planning to drop the retail price of the PlayStation 2 by 25% across all territories. Nothing has been confirmed at present although the move would bolster Sony’s position for its upcoming battles with Microsoft’s Xbox and Nintendo’s GameCube.
At present Sony has no serious opposition in the home console market and until this summer, when Nintendo launches the GameCube in Japan, this continues to be the case. By this time next year, all three consoles will be competing for the same market share across all territories, and a price drop now could prove a prudent move in the coming months. Having no opposition for any amount of time is a golden opportunity and Sony must ensure that it takes full advantage of what will doubtlessly prove a complete one-off.
At present Sony has no serious opposition in the home console market and until this summer, when Nintendo launches the GameCube in Japan, this continues to be the case. By this time next year, all three consoles will be competing for the same market share across all territories, and a price drop now could prove a prudent move in the coming months. Having no opposition for any amount of time is a golden opportunity and Sony must ensure that it takes full advantage of what will doubtlessly prove a complete one-off.
Companies:
Sony
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