Vivendi Boss Slams Industry for Lack of Creativity

Publisher of 50 Cent: Bulletproof criticizes others

Posted by Staff
The execrable 50 Cent: Bulletproof
The execrable 50 Cent: Bulletproof
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Speaking to trade magazine MCV this week, Vivendi’s CEO Bruce Hack has made some rather interesting comments regarding the need for games publishers to think more creatively in order to make it through the current and near-future tough transition times.

Hack told MCV that the coming months will see 'a lot of suffering', noting that: "Some of our rivals are very good, of course, and will prosper early on in the next generation arena. But others will struggle. And by that time there will be huge opportunities for companies like my own."

Hack is most hacked off by what he sees to be a lack of creativity in gaming. Ironic, one has to note, coming from the CEO of a publisher that in recent years has taken more than (perhaps) its fair share of flack for lack of innovation and flair in developing new games. The execrable 50 Cent: Bulletproof jumps immediately to mind.

“I looked around E3 and I saw too much of the same,” he says. His take-no-prisoners attitude when it comes to publishing can only be applauded, although SPOnG is not so sure we’d like him to be our boss, as he continues, “I won't allow us to do that. I'm trying to be a pain in the ass hassling our people for creativity."

What do you think? Is there a genuine lack of innovation in the industry right now, or has it neen this way for the last decade? Does the Vivendi man speak sense? Or does he exaggerate the situation in order to feather his own nest?

Let us know your thoughts on these matters in the forum below.


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