Microsoft has surprised the games industry this morning, announcing full-scale launches of its Xbox 360 in Korea, Taiwan, Singapore and Hong Kong - firm release dates for the territories that have, until recently, been traditionally ignored by hardware manufacturers.
The head of Microsoft's Xbox business in Asia, Alan Bowman, told Reuters the console would hit the market in Korea on February 24 and Hong Kong, Taiwan and Singapore on March 2.
He also commented on whether the launch coming so soon was prudent, given rampant demand for new Xbox 360 hardware in the west. Should manufacturing be focused on the US and Europe, pushing back the newly-announced launches? “Believe me, that conversation happened. We wanted to make sure within the first six months that we could get the 360 into all existing Xbox 1 markets. I'm very optimistic that demand is going to be significant. We're working very hard to keep supply up with demand.”
No pricing was announced, though as per this piece on the looming Japanese launch
posted today, Bowman did point out the tailored software in development for Asia. “We've really got a strong pipeline of material appropriate for Asia," Bowman concluded. "I think we've really made a lot of progress there.”