Modern Warfare 2 Pricing Only the First £50+
Development costs and weak or strong currency to blame
The video games industry's reputation as 'recession proof' takes another battering with news from Activision that the standalone boxed (Call of Duty) Modern Warfare 2 will be available at retail for £54.99, with other publishers likely to follow the £50+ route.
While Activision itself hasn't commented on the reasons for the pricing, THQ's Ian Curran has told MCV, "I’m not surprised to see the [Modern Warfare 2] SRP go up and I feel this will continue across more key titles."
Factors blamed for pricing - and for the inevitable escalation in the take-up of pre-owned titles - include rising development costs, "at a time when the take-up on these machines is slower than expected" says Curran.
Currency fluctuation is also apparently a key factor, with a weak pound (in comparison to the Euro) meaning publishers fighting to make decent margins.
While Activision itself hasn't commented on the reasons for the pricing, THQ's Ian Curran has told MCV, "I’m not surprised to see the [Modern Warfare 2] SRP go up and I feel this will continue across more key titles."
Factors blamed for pricing - and for the inevitable escalation in the take-up of pre-owned titles - include rising development costs, "at a time when the take-up on these machines is slower than expected" says Curran.
Currency fluctuation is also apparently a key factor, with a weak pound (in comparison to the Euro) meaning publishers fighting to make decent margins.
Games:
Modern Warfare 2
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