We really don?t want to pick on president of Microsoft?s Entertainment and Devices Division, Robbie Bach
, but when someone of his position and stature in the games industry comes out with some of the following statements, he deserves to be quoted.
?For the people who are hard-core gamers or the people who are hard-core entertainment enthusiasts, I think a high percentage of them will want it (the Xbox Elite), partly just because it has the right acronyms? And partly because those enthusiasts like the black colour... So, I think in that enthusiast audience you're going to see ? very strong demand.?
Of course, the competition always comes in for some comment. In this case, the Wii:
"And the rest of the product (aside from the controller) is actually not a great product?no disrespect.?
Or, apparently having missed Economics 101:
?Well, initially I think the demand (again of the Elite) is going to be based on how much we can supply.?
So, if no Elites are supplied ? as is the case in Europe ? then no one will demand one? Seriously? Does nobody in Europe want an Elite?
And, well, here?s one that we?re still trying to translate:
"But I'm just talking about the psychology of me doing an interview with you as a reporter coming in and not uttering the word Sony without me bringing it up.?
In case you were unaware, this is the division ? and the man at the head of it ? responsible for Xbox and its various associated products from Live to peripherals.
Here are more Bach?ing quotes to enjoy:On Making The Xbox
?Xbox is the hardest piece of consumer electronics hardware to produce in the world, no debate. It just taxes way more of anything you could possibly want to do? Almost any other device you could describe to me would be dramatically easier than producing what we did in Xbox.?
This has got to beg the question, why is the Xbox still the hardest piece of consumer electronics hardware to produce? Why haven?t the systems been sorted out yet?On Nintendo And Wii
?It's a very nice product, but it actually has a relatively specific audience and a fairly specific appeal, frankly, based on one feature, which is the controller itself. And the rest of the product is actually not a great product?no disrespect, but ? the video graphics on it aren't very strong; the box itself is kind of underpowered; it doesn't play DVDs; there are a lot of down-line components [that] aren't actually that interesting.
?They don't have the graphics horsepower that even Xbox 1 had.?
Video graphics? As opposed to what, decals? Down-line components? We?re still trying to work out what the Wii?s down-line components actually are.On Games For The Wii
?The challenge they (Nintendo) have is that third parties aren't going to make much money on this platform because Nintendo is going to make all that money, and their ability to compete with something like a Halo or produce an experience like Madden on their system is going to be tough.?
Is it us, or does Madden already exist on the Wii?On Sony
?They've got a pricing problem, they have a cost problem, they have a content problem, and they don't have an online service. But I'm just talking about the psychology of me doing an interview with you as a reporter coming in and not uttering the word Sony without me bringing it up.?
Okay, you can?t really argue with that right now. Robbie has some valid points regarding the relationship between cost and pricing. As yet, Home doesn?t exist in a commercially viable sense. And content is still coming in ports or dribs and drabs. But what on earth is the last sentence all about? Translations in the Forum please.More On The Elite ? and Economics 101
?I mean, the volume is going to be somewhat constrained for a period of time.?
Hey, Robbie! Over here! In Europe? we know.On Gaming Making Microsoft Money
Finally, in a statement that will brighten the hearts of Microsoft shareholders the world over, Bach has stated that:
"So, it's a business that will be profitable next year?we'll make money next year and that will be the first time, which is pretty exciting.?
Turning the business into a profitable one would also certainly throw sand in the face of Forbes magazine journalist Roger Ehrenberg
who stated that ?gaming has been a disastrous endeavour for Microsoft? after five years and over $21-billion invested, all they've got to show for it is $5.4 billion of cumulative operating losses, and Xbox 360 doesn't appear to be the silver bullet to turn things around.? in April this year.
To read the interview in full ? and to be sure of context ? we actually recommend that you head over to eWeek.com