You?ll know of Kuju?s Brighton Studio. You might not know that you know, but if you have played or heard about EyeToy: Play 3
, EyeToy: Play Sports
, SingStar: Rocks
or SingStar: Legends
, then these are the guys and gals behind those popular mass market PlayStation titles, which Kuju developed in conjunction with SCEE?s own London Studio.
Strange news today then, that Kuju's Brighton studio is reborn as a hip and trendy young girl called ZoŽ Mode (pictured). How and why? Read on.
ZoŽ Mode?s Studio Head, Ed Daly, elaborates, "This studio has had great success over the last three years focusing on fresh gaming experiences for new audiences. We've shipped several very successful, high quality titles and grown to 100 staff and now the time is right to rename the studio. We?ve created ZoŽ Mode; she is the personality that reflects our in-house philosophy of accessible, fun gaming for everyone.?
Ed Daly continues, "ZoŽ allows us to have some fun with the image of the studio but of course what matters most is the games we make. We have built up a great team, a really diverse crowd for a game developer, and an internal culture that reflects the fun and creative values that come through in our games. By taking control of the public face of the studio we will be able to reinforce this unique identity and specialist expertise further."
SPOnG has spoken with ZoŽ Mode?s people this morning and we?ll be bringing you more on her likes, dislikes and favourite pastimes sometime soon!
Although very different to the party games developed with Sony, the first title to be released under the new name will be CRUSH
, recently announced by SEGA. See more about that game and learn all about the lovely Zoe at www.zoemode.com
What do you think of this move? Is it a bold, creative and innovative step for the former Kuju Brighton gang to take? Or is it the dark work of some zany branding consultancy gone mad? Let us know in the forum.