Old Spice Uses Basketball Star in Mad Video Game

Old Spice is not the first brand you would expect to use the medium of video games to sell its products. But it has, in its own meme-generating way - by using basketball star Dikembe Mutombo to star in an interactive advertisement that mocks the Mayan calendar's prediction of world destruction.

Called Dikembe Mutombo's 4 1/2 Weeks to Save the World, it's a browser game that uses 16-bit graphics to place the hoop-shooter in increasingly dumb situations.

There's only one episode available at the moment - a vertical shooter that sees you chucking constitutions to Gangnam Style-dancing NPCs to encourage them to vote instead of wiggling their legs. It involves a boss battle with Ohio. It's a bit mad, and it actually plays pretty well!

If you fancy a little go, head here.