Is any part of this strategy? Increasing percieved desireablity by keeping demand high?

Well....if he is correct about the 30% "above expectations"....then they didnt estimate the extra demand for the PS3 and it would make sense that they would possibly run out of consoles. You make it sound so easy to make market estimations...Have you seen what has been going on with WALLSTREET and MAINSTREET lately????? Get off your high horse man.

I think the demand for the PS3 will be very low when you look at the Nintendo Wii and the 360's new price structure and offering of games and new services.

Not sure how ultra-greedy deals in short-sold futures have anything to do with listening to Stringer back in April (who, I'm assured has a clue what his company does) regarding the fact that demand was outstripping supply.

The connection between "How many PS3s do we need for Xmas?" and "Let's lend 12 times salary to someone working in Godknows Idaho to buy a house that we've already over-valued while our investment wing invests in Chinese manufacturing thus assuring the closure of any factories in Godknows Idaho" is a weak one at best.

Especially as Sony could have called China and said, "Hi, can you make more PS3s for us starting on September 1st? You can. Grrrreat!"

Tim