If you have a PS3 or PC and a huge hard drive, then that's fine. I'd want a 360 version, but with my hard drive teetering on the edge of full most of the time, this game I'd have to skip.

Nice idea, but I also like me physical games more. I find it amazing that while the DL games idea is cool, companies like Warner totally bypass the simple joys of buying and owning a game (lending/borrowing/renting games etc). It might be trivial to them, but not to us customers.

It's certainly not trivial to them. It costs a hell of a lot of money in duplication, packaging, haulage, warehousing, distribution and retailer mark-up. Get rid of that lot and games would be a lot cheaper to buy. Give the punters half of the savings in a price reduction and you're still quids-in on the profit front.