Wouldn't a slimmed down Xbox 360, still actually be a Xbox 360 regardless of what nickname the press want to give it? In the same way that the PStwo is still a PS2

Of course, there is the possibility that Microsoft PR didn't actually read the article and just thought rumours had started on a 'next-gen' console!

Instead of trying to make everything smaller, why not take advantage of this new chipset and produce a quieter, cooler Xbox360 in the current cases? Surely, that would be more cost-efficient...

I think that is precisely what MS is doing, assuming that the original part of this rumor is accurate, that they are looking to further shrink and consolidate the silicon in the 360, and have been actively seeking superior cooling alternatives.

Of course Microsoft is not going to release a new console with a new name i.e. Xbox 540 what a stupid theory to add 360+180.

Has everyone forgotten why Microsoft named it the 360? It was because 360 means global - bringing everyone around the world together hence 360.

Microsoft obviously WILL revise the internal parts of the system as technology improves money can be saved in more efficient parts like 65nm process cpu and gpu.

There might be a slimmer 360 who knows but for now there is only 1 Xbox on the market and thats the 360.

they named it 360, as calling it xbox 2, would deem it inferior to the ps3.

i can see the board meeting now.... "xbox... xbox.... 360! yeah that makes sense, thats a GREAT name"

still better than just 2....3.....4.... etc though.

why cant all consoles be called the dreamcast