As much as I want the games industry to handle its own affairs itself, PEGI is not working as a ratings system. The age ratings are not as transparent as those from say, the BBFC (colour and emphasis make all the difference to a passer by who would only skim the front of the box), and the context-specific boxes ('Fear', 'Violence', 'Sex' etc) are just added guff.

Maybe they can work PEGI out, but I believe it's better to follow Byron's advice and team up with the BBFC to make a new ratings system for games. It would symbolise a clean slate and a new attitude to how games are rated.

Personally, I would love to have a BBFC'd style ratings system that is backed by law rather than advisory. It would certainly give the right kick that parents and adults need to finally understand that certain games have varying levels of content.