Until they sell the phone for more rocks.

I actually worked with them when this project was getting off the ground last year. The cool thing is, this is built from Valve, using the same engine used for Halflife 2 (although there was MUCH modification of course). The project seemed pretty cool, however I don't see this doing much at this current state (not a true VR setting, just a large LCD screen) - that , plus the fact that the engine, as old as it is, still doesn't look very realistic, but they did a pretty good job with what they had to work with.