I have an xbox 360, i like the console though im no obsessed fanboy. I agree with some of this article but I think Microsoft should not become complacent when it comes to Sony...remember how powerful the sony playstation brand is. Microsoft have worked hard to build up the xbox brand and have done a good job but need to work harder. One avenue is advertising, I feel it does not do enough. I was at my local cinema for the Spiderman 3 release, and you can imagine how many people went to and are going to see this film. I counted 3 Sony adverts and one Wii advert, and they were pretty good, but no Microsoft xbox 360 add. I live in the UK and even on the tv you see Sony and Wii adverts all the time but very few xbox ads. Microsoft need to advertise its console and games more, as well as its features like xbox live. This will help to drum up more interest and sales for the xbox 360. Sonys public media relations is excellent, MS need to pull their socks up here and appear to be a more people friendly company.

eh?

Hes right Microsoft needs more money!

Yes, MS should really be fitting crims out with weapons in order to promote the 360, I know that was the main reason I bought mine. There just isn't enough console related crime in the news these days and I think something should be done about it.

They could create a gangster themed game and call "360 Percent: Bullet Poof"