No such thing as bad press. More stuff blown out of proportion.

Promotion of a game based in ancient greece, where the sacrificing of animals to the gods was common place in day to day life, I guess what the DM readers really need is a history lesson. A goat was sometimes the animal of sacrificial choice.

Nothing to see here (apart from highlighting a superb Sony game), move along.

it doesn't matter if they did it in acient greece or not, that is just cruelty of exposing a dead animal as a exibit, its just really stupid, Sony has gone from bad to worse in taste... i don't think its a matter of history lesson to the journalist but a lesson of basic social taste! nothing really justifies this...

Yes, I totally agree and I'm glad the Daily Mail ran this story.

The fact is it is in very bad taste to use dead animals to publicse a product, especially when the animal is directly on exhibition. It seems to me like Sony knew this would happen and wanted a bit of bad press.

Furthermore, how is this story "anti-videogaming"? It seems anti exhibiting dead animals to me, which as far as I'm concerned is only a good thing.

Riiiiiiiiiiiiiiiight.... so next time someone makes a game about the Second World War, you think it'd be OK to gas anyone who turns up to the launch party who is Jewish? Because that's what happened in history!

As it happens I don't have a problem with dead goats - I eat meat, and meat comes from dead animals. I just can't believe no-one at Sony or OPSM or the launch party thought, "hang on a minute, I wonder if there's anyone out there that might think this to be in poor taste...?"

Lol. So are you saying its okay to show animals paraded alive, such as dog shows etc (which are really annoying), but to show or use a dead one, be it a taxidermy model or just recently deceased is wrong? Mixed feelings are accepted though. Part of this kind of thing is art in its own way, bad PR or not. Supposed to its all about how we see life and death too. Ancient Greeks had a different view.

Fact of the matter is we hold animals in such high regard, that to see them dead, we feel the need to get touchy feely about it, yet when we go to McDs or a friends BBQ, we don't give a fook where the meat came from. That in turn cuts us off from death and how fragile life really is. We don't celebrete death as part of life either (only at easter)

This is a coup for Sony on another level too. Kratos quest from violent mortal to god of war, also tells of a chap bored with his existence to a degree, he seeks something greater, even if it means his life ending.

It's all about life, death and everything in between. I'd be more worried if the goat was actually still alive and sedated for the event. Then, you guys would have a great arguement.