Strange these people at Endemol want to do this. True people are watching less tv but it's mainly because there's little on worth watching. Very few programs actually bother with real actors anymore or telling a story. Instead of reality tv becoming part of tv, its now taken over tv. Let's face it, half the time reality is boring, that's why we watch tv in the first place, to relax and escape.

This game won't sell when we're all playing our Wii's and 360s online. Gamers want to play games for fun, not have their avatar climb a sordid ladder of fame.

When Endemol can do something proper for tv, like Lost, Prison Break, Rome, BSG or Heroes, then they'll get my vote. I won't hold my water waiting for that day.

"Gamers want to play games for fun, not have their avatar climb a sordid ladder of fame."

Yeah we do, but what about average Joe Public, the kinda idiot that still eats up BB and the crap that's on tv nowadays, they'll love it.

Don't ever give them more credit then their due.

Since when has EA been a music label giant?
A joint venture with a record company does NOT make them a music label.. EA is just a sweatshop for programmers