Money Shufffle News: Confirmed Rupert Murdoch Sells IGN, 1Up, UGO

Media mogul divest company of video games

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James Murdoch, News Corp board member, probably has a Wii.
James Murdoch, News Corp board member, probably has a Wii.
Earlier today we reported that Rupert Murdoch's News Corporation was to sell its video games media in the form of IGN to Ziff Davis. This has now been confirmed.

Ziff Davis' parent company - cloud computing company j2 Global - has confirmed the money shuffling deal in which Ziff gets to own 1Up and UGO, which it sold to UGO before News Corp...

"The combination of Ziff Davis' properties including, amongst others, PCMAG.com, Geek.com and Toolbox.com, with IGN's properties, IGN.com, UGO.com, 1UP.com and AskMen.com, make the group one of the largest digital publishers reaching tech, video game and entertainment enthusiasts. In addition, these properties have over 600 advertisers and 53 million global monthly unique visitors. This acquisition more than doubles the revenues of j2's digital media business."

As usual dirty details such as how much the deal cost and how many people will be 'streamlined to new challenges' have not been mentioned.

We've also been contacted by IGN in Europe and asked to include the following so we can add some "local context"...

"Joining Ziff Davisís world-class digital media portfolio further strengthens IGN and AskMen's growing presence in international markets. Alongside our local teams in the UK and Australia, we have developed a global network of expert publishing partners that deliver locally relevant content in 10 languages and over 40 countries. By combining our forces we will reach a greater audience of males 18-34 than ever before."

That exciting and invigorating update came from the very mind of Ian Chambers, VP, International, IGN... not James Murdoch.

Source: j2

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