It seems that the UK is not a nation of video game-hating reactionists after all - a report from market research firm Newzoo says that 52% of the country's population are in fact "active gamers." Someone should tell the Daily Mail.
The findings show that an estimated 31m people in the UK's 60m population spend money on games, while 49m are active internet users. Console gaming is the most lucrative form of gaming with an estimate of £1.6bn spent in 2011.
Despite this, 'casual gaming' - described as website-based interactive entertainment such as Flash game portals (but not games on social networks like Facebook) is actually the most popular, with 69% of gamers opting for the web over 66% for consoles.
Newzoo CEO Peter Warman said, "Compared to the US, the UK shows a more traditional divide of money spent by consumers, with 56 per cent spent on console and boxed PC/Mac games, whereas in the US, this figure has dropped to 45 per cent.
"No other country surveyed shows such a significant difference between time and money spent. For instance, in the UK, online and mobile gaming takes 60 per cent of time but only 35 per cent of money. We expect the free-to-play business models on all platforms, including consoles, to not only push the UK market back to growth but also decrease the current gap between time and money spent."
Source: Newzoo (via MCV)
The findings show that an estimated 31m people in the UK's 60m population spend money on games, while 49m are active internet users. Console gaming is the most lucrative form of gaming with an estimate of £1.6bn spent in 2011.
Despite this, 'casual gaming' - described as website-based interactive entertainment such as Flash game portals (but not games on social networks like Facebook) is actually the most popular, with 69% of gamers opting for the web over 66% for consoles.
Newzoo CEO Peter Warman said, "Compared to the US, the UK shows a more traditional divide of money spent by consumers, with 56 per cent spent on console and boxed PC/Mac games, whereas in the US, this figure has dropped to 45 per cent.
"No other country surveyed shows such a significant difference between time and money spent. For instance, in the UK, online and mobile gaming takes 60 per cent of time but only 35 per cent of money. We expect the free-to-play business models on all platforms, including consoles, to not only push the UK market back to growth but also decrease the current gap between time and money spent."
Source: Newzoo (via MCV)
Comments
Cfan 6 Jul 2011 12:47
1/1
Funny that isn't it?
Yet we still get f***ked over with release dates, pre-order goodies and uh other stuff.
Yet we still get f***ked over with release dates, pre-order goodies and uh other stuff.