Tesco Launches Second-Hand Games Initiative

Supermarket latest to join the pre-owned battlefield.

Posted 1 Jun 2010 by Staff
Tesco Launches Second-Hand Games Initiative
Supermarket Tesco has announced plans to jump into the second hand games market, following the lead of other non-specialist retailers before it to compete in the entertainment sector.

The retail giant will launch a programme where customers can sell current-generation games to a local store (£27 for a game purchased for £40, for example), that will be resold at a bargain price (£30) and a little profit. Those selling games on will receive credit on a Tesco money card, rather than cash.

Tesco has been at odds to try and stay competitive in the games market - recently it was among a small number of retailers that sold new-release titles for an extremely low price in order to generate customers. It was met with anger by the UK industry.

Second hand sales seems to be a rather inoffensive way of staving off competition from Game and HMV. Buying manager John Stanhope said: 'This is a great way for games lovers to get the biggest possible range of entertainment and get a little help with their shopping bill too.'

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